Contact :
Arnaud LOPEZ
  • Blog
  • About Me
  • Resume/C.V.

Lean startup : between THEORIES and practice

10/6/2013

0 Comments

 
Hello everyone and welcome on my blog. I'm so excited to start share with you my experiences and my vision about entrepreneurship and all the thing around.

Photo

Today, I want to share with you a postulate that I made after my different experiences in startup businesses. 

1 - The Lean startup is great for B to C businesses not B to B

Photo
One of the things that I learn, is the lean startup concept don't work with business oriented businesses. 
All the process that you can see like "consumer development", "consumer validation", ect. Don't work in the same way than in B to C businesses. "The Startup Owner's Manual" don't tel you about these differences and prefer show differences between web/mobile and physical channels.

That's a problem for business services startup. During one of my intern ship I've tried to build one plan for this kind of startup based on lean startup approach. This startup develop a tool that could be useful for R&D centers of big companies. 

2 - the lean startup approach is not recognized

I recently was in a congress of specialist of entrepreneurship accompaniment in Montpellier. The main topic of this 2 day event was to discuss about the judgment of the business plan. The business plan is a cause of failure for startups ? 
Is the The business plan an efficient tool ? etc.
It's there that I understood that people who was working in the same way during years are not ready to change yet their mindset. Finally the business plan has not been sentenced.


All the protagonists was well known people of the startup ecosystem in France. That's mean, if you have to create an enterprise in France, you will have to write a business plan or a kind of. This approach is incompatible with the lean startup movement that refuse to compose with the business plan with is considered like un-entrepreneurial. I think the answer is in the democratization of the approach and the foundation of a scientific theory.

3 - AN APPROACH OR METHOD NOT A THEORy

Photo
In their last work, Steve Blank and Bob Dorf "The Startup Owner's Manual", "lean startup" stay a smart consumer oriented approach of enterprise creation. They are no studies that scientifically prove that this approach is better than an other, like the business plan approach. This is the next step for this concept and his survival. 

To go further please read the nice article for Romain Levy about lean startup : ​http://www.grainesdestartup.fr/lean-startup.html
0 Comments



Leave a Reply.

    MY BLOG

    It focuses on startups and their issues like business modeling, monetization and industrialization.

    Also see my new blog (in french), all about start up : http://www.grainesdestartup.fr/

    RSS Feed

    Archives

    December 2013
    October 2013

    Categories

    All
    B To B
    Experiances
    Future
    Lean Startup
    Leweb
    Management
    Market
    News
    Technology
    Video

Powered by Create your own unique website with customizable templates.