In the first video we can see Fred Wilson. He has been a venture capitalist since 1986 and is undoubtedly one of the most well known VCs in the tech space. He is the managing partner at both Union Square Ventures and Flatiron Partners. Having seen many ups and downs in the tech economy throughout his career, we will hear Fred's unique view on the Next 10 years.
The Age of the Customer Empowered customers are disrupting every industry, ushering in a 20-year business cycle Forrester calls the age of the customer. In the age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers. The most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers. Companies will have to substantially increase investment in mobile, big data, great customer experience, and disruptive business models to win and retain customers. While companies have always, to a greater or lesser extent, called themselves "customer-centric," this is different. This is not about "customer-centric" thinking or "the customer is always right." Instead, the new power of customers means that a focus on the customer now matters more than any other strategic imperative.